Reelcraft®

Ready When You Are® Campaign

We created the Ready When You Are® tagline and cast the vision for this long-running campaign. Our focus was to clarify the brand’s identity as a leading, workhorse product that the everyday user can rely on.

To accomplish this, we produced dozens of videos, hundreds of emails and social media posts, and grew brand awareness by partnering with influencers and users across the country.

During the campaign, Reelcraft’s followers grew by 450% and the company value nearly doubled.

The Makers Series: Mann Made | Watch Video

In everything we do, the focus is on the rugged and real everyday people who use Reelcraft products, from the hobbyist working out of their garage to multi-million dollar companies that use Reelcraft on their assembly lines.